Truevale Loans, a small-business funding broker in Reading, Pennsylvania, works from 722 Cherry St with owners across Berks County. It is a broker, not a lender: it explains six business funding types, readies each request and passes it to lending partners, which decide on credit and fix rates and terms. Household and consumer credit sit outside its work.
Truevale Loans is a broker, not a lender
Truevale Loans is a broker, not a lender. Truevale Loans connects you with lending partners; partners make credit decisions and set rates and terms. Truevale Loans never lends, never buys receivables, never approves an application and never sets a price. We work on both sides of the partner's decision: understanding the need, choosing which funding types are worth exploring, preparing the request, and helping you read the offer that comes back.
Why the name says Loans
Truevale Loans is the business's name, and the word Loans names the subject we work on rather than something we provide ourselves. Because a name like ours can mislead, we repeat the point on the home page, here, and in the broker disclosures: the money comes from lending partners.
Where we are in Reading, PA
Our address is 722 Cherry St, Reading, PA 19602, and our phone number is (610) 492-6359. The U.S. Census Bureau's geocoder places the address inside Reading city limits, in Berks County. We work with owners across the county by phone and online. The local business picture gathers public data and free resources for the area, and the contact page has the details.
Truevale Loans and its lending partners
Each request goes to partners that offer the type of funding it needs. Our partners' confirmed sectors include construction, restaurants, medical and dental practices, and retail and other inventory-heavy businesses. Every partner uses its own underwriting rules and writes its own terms.
What we will not do
- Predict approval, an amount, a price or a closing date. Partners decide those.
- Set up personal, payday, auto title or mortgage borrowing of any kind.
- Steer you to a merchant cash advance before the loan routes have been weighed.
- Request Social Security or bank account numbers through plain email or text messages.
- Push more debt when the real fix is better pricing or lower costs.
- Offer service in languages other than English; we work in English only.
Disclosures and process
Our broker disclosures cover the broker relationship, the difference between an advance and a loan, and where your details go. The four steps map out our place in the process.
By Truevale Loans · Updated